Notts County have done a "two for Crewe" offer tomorrow, £2 a ticket for everyone. They've sold out 17,500. That's impressive even though they will make far less money than their usual attendance at the usual prices. Maybe they can afford to lose the money.
And that's the thing isn't it?? They will lose money.
So when someone above says "whats our comical department doing".....I assume they mean commercial department.....then a good commercial department would never advocate the club losing money.
We've done kid-a-quid and discounted prices before, it seems the difference it gate figures is negligible. We haven't got the ground to do what Nott's County are doing, what Coventry did last weekend, what MK do regularly, what Bradford do with their season tickets, so we can only accommodate a limited number of new supporters anyway. Maybe when we have the long awaited expansion we'll have the scope to do something.
Taking tomorrows game in isolation.....say we made it a tenner for everyone. We would have to offer that price to the away fans too (same prices in comparable areas of the ground and all that).......so we have circa 1000 home fans paying walk-up or buy in advance prices and 500 away fans too. So thats 1500 @£22-24 a ticket...total matchday ticket revenue is 33-36k,
Obviously that means we'd need an extra 1800 to 2100 fans on top of those who were already willing to pay the full price just to break even. Increased footfall benefits from programmes and food for example would be negated by increased stewarding/Police requirements.
So do you think that we'd get an extra 2100 fans for a Tuesday night game in February?? I don't! That's probably why they don't bother!!
As has also been said, it dilutes the price of a season ticket.....they are not that discounted as they are (if you take June price for the West Stand as £430 and matchday ticket price of £22, you only save £76 if you were going to attend every game) meaning that if you miss 3 games of the season you'd have been just as well to pay when you could make it and not been any worse off financially. It doesn't take much discounting of games to eat into that £76 saving to make people think "why bother buying a season ticket?"