Cut him some slack
You wont be calling him that when he takes his progressive fan owned phoenix club on a european tour, in their bespoke hummel kit, all this whilst the new ground is being built, all funded by a just giving page.
Fan owned club = possible but no need for phoenix. Hummel kit would be smart yes. Ground improvements could be funded via mini bonds from tifosy yes. Probably a bit more effort than making snarky comments on message boards required tho.