The club have been doing a great job. They've stuck to the claret and white to please the traditionalists but altered it slightly each year to satisfy those that want to buy a new shirt each year. Anyone that complains about this strategy is doing it for the sake of it.
Fans "want to buy a new shirt every year"......are you sure about that? They want to? I just think that this years is not really any different to last years so that might actually stop those people who do usually buy them (out of habit) every year from doing so.