I don't think that's a reasonable or fair expectation - the club have provided access to iFollow at no extra cost which otherwise cost £10. For my seat in the West it works out at around £16.50 a game, so I think the very least the club could (and I'm not saying I think they should) be expected to offer is £6.50 back per game you weren't able to attend.
We have three season ticket holders in our household. One has lost interest watching the games on I follow. The other two of us watch on the same screen - so in theory that is one lot of £10 between three of us. How's that going to be worked out by the club?