Don't you understand that the club is not cash rich and needs to have regular income. It may have to be done in phases as it can afford it. Get the conferencing and hospitality right and more regular income comes into the club. It wont just tick over like now and be break even every year but will start to become an earner. Getting another thousand spectators in every other week, although it helps, does not bring in enough to afford better players etc.
Consequences More income = More to be spent on team and ground expansion/facilities etc.
Everyone talks as if we have no facilities at Sixfields now......forgive me if im wrong but we do have two or three "suites", restaurants, bars etc which seemingly can not be marketed to maximise revenue as it is. I like the way people seem to think it will all be magic, all the boxes will be filled and sold out, all the new conferencing facilities will be sold out and running 24/7 and then, and only then will we see more money coming in to improve the playing side and the facilities for the "ordinary" supporter.
I daresay people will say look at the Saints......but for me its not like comparing like with like. Yes they do have facilites but they cater to a different kind of client, and we're not going to ever attract sponsorship from the likes of Carlsberg, Travis Perkins, Monarch Airlines etc whilst playing 4th tier football.
