They're not, but I think its a great example of what can be achieved but the risk that comes with.
Some are prepares to risk high short term losses whilst some are not. When looking at the options open to us, we have to consider examples like this with high losses as well as those that appear to have been successful. There are lots of case studies such as this which any decision should be based on and not fanciful numbers plucked out of the air (not suggesting that you have done that). If we create numbers to make any proposal work then the likelihood of success is minimal and the risk to the club significant.
Obviously any infrastructural improvements would have to be costed and viable. We're not talking building the Allienz Arena here. Attention to detail and constant improvements and we'll make a club that is no longer a laughing stock in the town.