That's a naughty and largely meaningless geographical stat Pedjy
If you are going 40 miles east you are getting closer to Bristol and Bournemouth. It's a bit like saying that Aberystwyth is a potential sleeping footballing hotbed with little competition.
They are more into pasty's and clotted cream down there.
To support your point though, that is why I never buy our catchment argument. We have Leicester, Villa, Coventry, Watford, Oxford, P*sh, MK, Brum, Nottingham, Luton, North London...all an hour or less depending where you live in Northants. It would be generally interesting to know how many people regularly follow other teams who live in the county, because you can effectively cross them off. For example, my brother travels to Anfield.
You have to draw them in when they are kids and find a way to keep them coming back, which is difficult at our level.
All good points, but having an exclusive 300,000 catchment within 10 miles of our club is pretty good and very ripe for the picking.
I noticed over the years clubs like Posh, wigan, Rotherham Doncaster Bournemouth Brentford Watford, Plymouth etc, improve their average attendances after having a spell in the championship.
It would be great for us to reinvent ourselves with the town of Northampton... Firsrtly we just need to sort out the lack of infrastructure and the professionalism that we seriously lack.