A terrace/safe standing area and under £20 a ticket wouldn't go amiss. £24 is prohibitively expensive.
Not sure if the club has employees dedicated to growing the custom base but that might prove fruitful given the expansion of the town.
Remember under Cardoza Stagecoach buses did a £1 day rider ticket to the ground which is a good idea. Ideally you'd offer a couple of shuttle buses to and from the town centre.
The matchday experience is actually pretty good now and the club has put work in on that. Just need to get new punters in and retain them.
we dont think twice about paying £35 a ticket for a show/play at the Dergate or Royal theatre but would be shocked if that was charged at the church/scout hall.. and tgat is whats happening here, Sixfields is too small and un atmospheric to charge top dollar, it needs to look more professional, which is why the tiny stands must never be converted to standing to avoid any redevelopment as Thomas was probably hoping.