Thing is supporters generally don’t use the name anyway. I can’t every remember me and my Dad discussing “going to Sixfields”. Come to think of it we never used the terminology “County Ground” either. The only people who use the term regularly are journalists, so who cares what it’s called? A bit like shirt sponsership and complaining about the branding on the shirt, money for nothing as far as I’m concerned.
True that. I would say we're going Cobblers, not we're going to Sixfields. I'd say I'll meet you at the ground, not Ill meet you at Sixfields. Or if talking stats/form I would refer to home form not form at Sixfields. And with all this I've never referred to it by its sponsored name that I can't be bothered to type.