. Those who were going to see it as free money to the club get a nice shirt and won’t cost the club a lot.
I don't think the shirts are free are they. the way I read it you still have to buy the shirt even if you forgo your refund. If that's the case I recon some people will say "I'll have my £140 refund and then buy a £50 shirt"
I might be wrong , but isn't there quite a big mark up on replica shirts, so if the STH who don't ask was also offered a discount on the shirt, they would probably sell more.