So you've ordered and paid for a new television from Curry's and because of the Pandemic, the supply and delivery of the television was cancelled. They won't give you a refund, they'll hang onto your money because the Pandemic might be over soon.
Don't worry though, they'll set up a video and charge you £5 per week, so that you can look at your television in the warehouse whilst you wait. Although you don't have the desire, the access, the opportunity and/or means to watch that video?
Now that the Pandemic is over, they have contacted you to say that it is now available for delivery but you'll have to pay for it again. Don't worry though they'll give you a 40% discount because you've already given them the money for the television in the first place and they've provided a video that you didn't want.
Would you say that that is alright and that you'll pay the extra 60% and they can keep your original payment as well?
Curry's, like NTFC isn't a charity and a lot of people/families do not have a spare £2-300 (or more in TP's case) to donate to a charity let alone an organisation that they attend for 'entertainment' once a fortnight, that is primarily a business like any other.
I'm sure that they would much prefer to spend it on either themselves or the rest of their families, especially during this period of intense hardship.
I am not a STH, I could afford it if I was, but that doesn't mean that I would.
I wouldn't comment on anyone elses choice.
But the options needed to have included a full refund for those who want it.
I have to say, although the full refund could possibly have been an option but ,how many "loyal supporters" would have taken it up anyway, I have to disagree with your TV analogy. Most people spend a lot more following their club than the initial outlay on their season ticket so most will have actually saved more than their initial outlay by not going and have also had the opportunity to watch the games anyway. I personally will have probably saved in excess of £2000 minimum by not going home or away this season, ie; pub before home games and occasionally food in the ground and obviously the much higher cost of going away and all it entails, so the cost of a season ticket pales into insignificance against the money I've actually saved this season.
I certainly wouldn't dream of claiming any thing back from the club and the less who do the better for the club. They could have offered nothing, I think the 40% is actually pretty fair.