I think that the club haven't really thought how the could reward STH that don't ask for a refund, they have just took the easy option. The name on the shirt is a start but let the STH's buy the shirts with a good discount. If we don't stay up the 1897 restaurant is unlikely to sell out every game, so when it doesn't they could offer a table (10), free to STH's and, as the catering is in house, it wouldn't cost much more than £40, which they would more than cover with bar takings and raffles. Offer them free raffle tickets for "Money can't buy" prizes like match worn shirts, VIP match days, sit in the Chairman's seat on match days (it's usually free
), visit to training days, have your photo took with the squad pre season, there are loads of things if you have a think about it.