Is the New hotel end project being run by the trust? it would be pretty damning if something like that had chosen to circumvent the trust as by its nature it should be the logical group to spearhead an initiative like that.
Tom Reed is one of the main "backers"
The same Tom Reed who recently tweeted the infamous Brian Lomax quote regarding not trusting "two-bit conmen"
Not the best idea if your looking for support from the current owners!