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Redevelopment Closer Than Ever?

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Author Topic: Redevelopment Closer Than Ever?  (Read 1342427 times)
BackOfTheNet
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« Reply #29040 on: June 28, 2021, 20:46:57 pm »

Surely engagement is a two way street? It seems plenty have something to say about things now, mainly off the back of a couple of Club statements.


It is Grange, yes. But in this digital age I think the Trust need to be a bit more proactive and behave a bit more like an online business. You can't just sit back and expect people to find you, and then hope that if they have stumbled across you that they will choose to return. Don't take this next bit personally because I think you have been a breath of fresh air in recent weeks, willing to listen and discuss things rather than the talking down and stropping off we've been used to from Trust board members in recent years, but in all honesty it's unlikely people will choose to return because most of the content the Trust put out is dry, stale and boring.

Melly has offered assistance in setting up a MailChimp service and that would be a start but it doesn't address the content and there's so much more they could do; run teaser campaigns, competitions, ask for input (not just from a prescriptive and restrictive survey), work with an affiliate to drive traffic or, easiest of all, just do something that's fun! It doesn't all have to be dry, dreary factual content - ask people for their best Cobblers memories,  their favourite player, their worst journey to an away game, memories of Cobblers "characters" - the list is endless!  Just start a conversation that isn't deadly serious, contentious, issue driven or trying to drum up support for a cause and will simply be a bit of a laugh.

That's what engages people, that's what makes them come back, that's what makes them like you. And when people like you, when you do have a serious point to make, they are more likely to listen and more likely to take your side. Have a look at the Simple Politics page on Facebook because they do a lot of this stuff brilliantly.

At the moment I think the Trust come over as a bunch of grumpy old men who would be much happier left to their own devices shuffling papers around the table in a WMC, a group who view their online presence as something they do begrudgingly and half heartedly because "That's just what you have to do these days". That's not the case. Digital is the way forwards, and should be at the heart of the the Trust's strategy, not simply seen as an afterthought or a cheaper alternative to mailshots.
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« Reply #29041 on: June 28, 2021, 20:57:50 pm »

It is Grange, yes. But in this digital age I think the Trust need to be a bit more proactive and behave a bit more like an online business. You can't just sit back and expect people to find you, and then hope that if they have stumbled across you that they will choose to return. Don't take this next bit personally because I think you have been a breath of fresh air in recent weeks, willing to listen and discuss things rather than the talking down and stropping off we've been used to from Trust board members in recent years, but in all honesty it's unlikely people will choose to return because most of the content the Trust put out is dry, stale and boring.

Melly has offered assistance in setting up a MailChimp service and that would be a start but it doesn't address the content and there's so much more they could do; run teaser campaigns, competitions, ask for input (not just from a prescriptive and restrictive survey), work with an affiliate to drive traffic or, easiest of all, just do something that's fun! It doesn't all have to be dry, dreary factual content - ask people for their best Cobblers memories,  their favourite player, their worst journey to an away game, memories of Cobblers "characters" - the list is endless!  Just start a conversation that isn't deadly serious, contentious, issue driven or trying to drum up support for a cause and will simply be a bit of a laugh.

That's what engages people, that's what makes them come back, that's what makes them like you. And when people like you, when you do have a serious point to make, they are more likely to listen and more likely to take your side. Have a look at the Simple Politics page on Facebook because they do a lot of this stuff brilliantly.

At the moment I think the Trust come over as a bunch of grumpy old men who would be much happier left to their own devices shuffling papers around the table in a WMC, a group who view their online presence as something they do begrudgingly and half heartedly because "That's just what you have to do these days". That's not the case. Digital is the way forwards, and should be at the heart of the the Trust's strategy, not simply seen as an afterthought or a cheaper alternative to mailshots.
Some really good ideas there why don’t you get involved and help out all the “old men” 😂 I’m sure they would love some help.
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« Reply #29042 on: June 28, 2021, 20:59:46 pm »

I think the 30 min gap blows that theory out of the water.

Or does it actually make it FACT not theory?
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« Reply #29043 on: June 28, 2021, 21:04:13 pm »

Some really good ideas there why don’t you get involved and help out all the “old men” 😂 I’m sure they would love some help.

I don't think I could stomach stench of pìss, cabbage and mothballs.  Grin
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« Reply #29044 on: June 28, 2021, 21:05:31 pm »

It is Grange, yes. But in this digital age I think the Trust need to be a bit more proactive and behave a bit more like an online business. You can't just sit back and expect people to find you, and then hope that if they have stumbled across you that they will choose to return. Don't take this next bit personally because I think you have been a breath of fresh air in recent weeks, willing to listen and discuss things rather than the talking down and stropping off we've been used to from Trust board members in recent years, but in all honesty it's unlikely people will choose to return because most of the content the Trust put out is dry, stale and boring.

Melly has offered assistance in setting up a MailChimp service and that would be a start but it doesn't address the content and there's so much more they could do; run teaser campaigns, competitions, ask for input (not just from a prescriptive and restrictive survey), work with an affiliate to drive traffic or, easiest of all, just do something that's fun! It doesn't all have to be dry, dreary factual content - ask people for their best Cobblers memories,  their favourite player, their worst journey to an away game, memories of Cobblers "characters" - the list is endless!  Just start a conversation that isn't deadly serious, contentious, issue driven or trying to drum up support for a cause and will simply be a bit of a laugh.

That's what engages people, that's what makes them come back, that's what makes them like you. And when people like you, when you do have a serious point to make, they are more likely to listen and more likely to take your side. Have a look at the Simple Politics page on Facebook because they do a lot of this stuff brilliantly.

At the moment I think the Trust come over as a bunch of grumpy old men who would be much happier left to their own devices shuffling papers around the table in a WMC, a group who view their online presence as something they do begrudgingly and half heartedly because "That's just what you have to do these days". That's not the case. Digital is the way forwards, and should be at the heart of the the Trust's strategy, not simply seen as an afterthought or a cheaper alternative to mailshots.

Indeed some good ideas there BON, I I actually share some of your frustrations regarding "engagement"....it is something to work on, there is someone lined up to totally revamp the website and improve communications, but progress has been a bit slow to put it mildly!

You of course are entitled to your opinions and can of course share your thoughts and "we" should of course take them onboard.

Manwork did make a point too.....and he is suggesting what I did! I wanted to change things and have got involved. If there is a perceived dynamic that needs changing that is only going to be changed by some fresh blood and new ideas on the Board.....that was my theory anyway.....for what its worth!  Grin
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« Reply #29045 on: June 28, 2021, 21:06:07 pm »

I don't think I could stomach stench of pìss, cabbage and mothballs.  Grin

I've got to say though...posts like this don't help the situation at all though!
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« Reply #29046 on: June 28, 2021, 21:15:24 pm »

Just so you are all aware a draft response to the Club statement has been written and forwarded to the Trust Board members for comments.

I believe this will now be out tomorrow morning.
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« Reply #29047 on: June 28, 2021, 21:36:01 pm »

Some really good ideas there why don’t you get involved and help out all the “old men” 😂 I’m sure they would love some help.
I dont like a WMC.
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« Reply #29048 on: June 28, 2021, 21:50:40 pm »

I dont like a WMC.

😀😀
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« Reply #29049 on: June 28, 2021, 22:13:47 pm »

I've got to say though...posts like this don't help the situation at all though!

Good point GPC - shameful way to exploit a difficult situation by BoN.
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« Reply #29050 on: June 28, 2021, 22:59:49 pm »

Good point GPC - shameful way to exploit a difficult situation by BoN.

What the **** are you dribbling on about now? Manny made a joke about how I could help the "old men" so I made a joke playing up to the stereotype of old folk's homes. Unless I misread Grange's comment, I'm pretty sure it was intended as tongue in cheek, so why do you feel the need to go wading in with your trusty shìt stirring stick?
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« Reply #29051 on: June 28, 2021, 23:04:51 pm »

GPC, my understanding is that if you have an ongoing contractual relationship with another party their would be no restriction on communication. Therefore as paid members of the Trust it would be unnecessary for the board to obtain permission to send emails or similar communications to its membership, at least that’s my interpretation.

Incorrect. As the sender you must be able to supply written evidence of consent relevant to the implementation of GDPR.
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« Reply #29052 on: June 28, 2021, 23:08:30 pm »

On that matter the letter was sent by email to a small number of the Trust Board members some 30-40 minutes before it was posted on the Club website…..

Interesting. And was it sent via the club's email account? Because if a member of my staff started firing off company headed emails without my consent I'd be royally pissed.
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« Reply #29053 on: June 28, 2021, 23:16:23 pm »

What the **** are you dribbling on about now? Manny made a joke about how I could help the "old men" so I made a joke playing up to the stereotype of old folk's homes. Unless I misread Grange's comment, I'm pretty sure it was intended as tongue in cheek, so why do you feel the need to go wading in with your trusty shìt stirring stick?

Your reply was distasteful and no bleating will excuse it. How about an apology to the recipient?
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« Reply #29054 on: June 28, 2021, 23:46:50 pm »

Incorrect. As the sender you must be able to supply written evidence of consent relevant to the implementation of GDPR.
Happened to be having an off the record chat to one of a legal bods and they reckon it would be classed as “soft opt in” and would be covered if supplying an “opt out” or unsubscribe option on each communication. I’m not paying for the official interpretation though, sorry.
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« Reply #29055 on: June 29, 2021, 02:39:44 am »

Happened to be having an off the record chat to one of a legal bods and they reckon it would be classed as “soft opt in” and would be covered if supplying an “opt out” or unsubscribe option on each communication. I’m not paying for the official interpretation though, sorry.

If you say so, although that's not what we were advised via the horse's mouth. Either way, it shouldn't be an issue for a group such as the Trust. All they needed to do was send a consent/opt-out included in with whatever else the initial (pre-GDPR) newsletter covered - and then keep an opt-out attached to all subsequent communications.

This whole thing is unsavoury. The Trust certainly haven't covered themselves in glory, but then the NTFC staff response comes across as just as crass. All parties need to start rowing in the same direction, and realize that just because someone has a differing viewpoint, it doesn't make them the enemy. We all want what's best for the club, and that works best if all parties remain cordial - Let's cut out the 'personal' slurs... save those for Matt Hancock. Grin
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« Reply #29056 on: June 29, 2021, 04:58:10 am »

If you say so, although that's not what we were advised via the horse's mouth. Either way, it shouldn't be an issue for a group such as the Trust. All they needed to do was send a consent/opt-out included in with whatever else the initial (pre-GDPR) newsletter covered - and then keep an opt-out attached to all subsequent communications.

This whole thing is unsavoury. The Trust certainly haven't covered themselves in glory, but then the NTFC staff response comes across as just as crass. All parties need to start rowing in the same direction, and realize that just because someone has a differing viewpoint, it doesn't make them the enemy. We all want what's best for the club, and that works best if all parties remain cordial - Let's cut out the 'personal' slurs... save those for Matt Hancock. Grin
I perhaps should point out that it wouldn’t be the first time my lot have told me something only to come back later having looked it up and change their opinion. I agree with your post by the way
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« Reply #29057 on: June 29, 2021, 07:38:28 am »

Happened to be having an off the record chat to one of a legal bods and they reckon it would be classed as “soft opt in” and would be covered if supplying an “opt out” or unsubscribe option on each communication. I’m not paying for the official interpretation though, sorry.

Having attended some GDPR implementation workshops, one of the things GDPR  was introduced to stop was implicit opt ins, which is why websites have had to stop the trick they used to do of having various opt in/out tick boxes that used slightly different language to convey meaning. So for example you might see 3 tick boxes that would say "I agree for my information to be used for..." and one tucked away amongst them that says "I do not agree for my information to be used for..." meaning to fully opt out the consumer/client would have to thoroughly read the questions and tick some but not others. People being people, they'd read the first couple and then tick all the boxes, thereby giving the organisation their consent without realising it. That's not allowed now, every opt in has to be a positive choice.

That said, organisations are allowed to contact customers without specific consent if the customer might reasonably expect them to do so in relation to the service they are being provided with. In the case of my company, that means we are allowed to email a customer with order updates without an active consent (because why else would they give it to us) but we aren't allowed to market further things to them in the future. (EDIT: I should probably add we do still have to get a generic piece of consent about us acting as a data controller, but if the customer won't agree to that we won't accept their order in the first place)

We also have an ongoing debate with our legal advisors (a large, reputable firm who specialise in GDPR) about what to do about our marketing database. It stretches back years and predates GDPR consent but is very large and we're reluctant to write it off as a resource. We aren't allowed to email them to ask them to opt in, but it's possible we can send them a letter and ask them to do so. It's against the spirit of GDPR but possibly not against the letter of the law, but despite months of discussion even they can't give us a definitive answer, so it's a really murky area.

In terms of the Trust, if you're a member of an organisation, particularly  one you had paid to join, would you reasonably expect them to contact you about your permission for them to keep contacting you?  My personal opinion is yes, you probably would, but I wouldn't want to make a call on that one way or the other without legal advice!
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« Reply #29058 on: June 29, 2021, 08:40:29 am »

I would imagine there is a world of difference between a company marketing for profit and a not for profit organisation contacting its membership for instruction?
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« Reply #29059 on: June 29, 2021, 08:50:28 am »

Ain't it amusing the way the majority of the posters on here present themselves as business gurus who really should have been invited on to the top table on dragons den and constantly big themselves up. With their paid army of solicitors and accountants who advise them on everything from legal precedent to Sam Hoskin's inside leg. At the same time we have folk who hate the Trust, folk who hate the Chairman, folk who hate each other, folk who hate the club staff, club staff who hate the Trust, a Chairman who hates the Trust Board, everbrite and a bunch of Chelsea fans. If this was a country it would be Syria. If it was a planet it would be WASP-189b.
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